From Seth Godin's blog:

Seth's post was about how the Kindle could take on the iPad for ebook reading. He ended his post with the quote above. His quote speaks to the ebook issue but I think it speaks to a larger issue as well. I have seen my own 5-year old use an iPod Touch or iPhone with relative ease. She has been able to move around in apps and discover features all on her own. She is quite deft at using the device. Friends and colleagues have shared similar stories with me about their children or grandchildren doing the same thing.

 

I believe the power of Apple and Steve Jobs is their ability to make using technology simple and fun. Last week I assisted a colleague in purchasing an iPhone. Before the iPhone he used a Blackberry.  You should hear him talk how easy the iPhone is compared to a Blackberry. In a matter of days he was taking pictures and emailing them to people. On the Blackberry he said he could not even figure out how to type a period (his words not mine). He is estatic with his iPhone. Apple should put him in a commercial. Say what you want about Apple, RIM, Goolge, and their competing devices, but millions of people are voting with their pocketbooks and choosing Apple. Their devices are easier to use! If Verizon offered an iPhone, RIM and Android would have serious problems on their hands. The power of the iPod Touch, iPhone, and iPad is their simplicity.