The feud between Cablevision and WABC came to a peak today as WABC was pulled from Cablevision’s line up. Apparently the two companies could not agree on fees to be paid between the two companies. Who is the big loser? The customers who subscribe to Cablevision’s service. What can customers do about it other than write letters or make phone calls to each company’s headquarters? Not much. The two big babies want more than the billions they are already making. How does this feud tie into Apple's iPad? Let me explain.
I believe Apple is positioning the iPad to be a device for people to consume media on, i.e. television, movies, books, magazines, and newspapers. I believe eventually they will be successful in shifting people from their current media diet to a robust electronic diet. The same way Apple has taken control of the music industry it will become the dominate player in all forms of media. In my mind it is troublesome when a few people control the flow of vast amounts of information. In no way do I think Apple has evil intent or even wants to control the media industry. I think Steve Jobs and company want to create a device that will be easy to use and enjoyable to watch shows and read books on. A byproduct of the iPad's success will be a further shifting from print media to electronic media. As this shift happens someone has to control the pipes. As Cablevision and WABC control the pipes and have turned them off for millions of people tonight, the same could happen in the future with all forms of media.
I am not sure how long the shift will take for all major media to be in an electronic format delivered over the Internet, but anyone who reads the news can see that it is happening. I believe the iPad will be the device that accelerates this shift. What does that mean for the future?
After all our books are in electronic format who will control what can and cannot be sold. It won't be the publisher per say, but the person who delivers the e-book to the consumer. If the NY Times, as it seems very likely, has a subscription for the iPad, it will eventually give up control of the delivery of their content to the consumer. As the media companies merge over time, a small amount of people could potentially control most if not all of our media. I am a big fan of electronic media, and consume almost all of my media via the Internet. I think the Internet has been a tremendous medium to deliver vast amounts of content to the masses. I am able to read and see things I would never had been able to even just a few years ago. But electronic media is easy to control and manipulate. The reformers were able to get around restrictions in Iran via Twitter, but think about how that government reacted to the protests. They shut down all kinds of access. Will those of us who eschew the virtues of all things technological (myself included) come to rue the day when all our access to media is in the hands of a few large corporations?
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